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Ad title:
Marketing Manager
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IBCCS TAX
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Published: 05 February
/ Deadline: 05 March
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Company Profile
IBCCS TAX Georgia is a member of the IBCCS TAX International Group and provides tax, accounting, legal, and business advisory services. Since 2018, the firm has supported international and local clients with expert guidance on doing business in Georgia, combining deep expertise in international taxation with strong local regulatory knowledge.
About the Role
We are looking for a Marketing Manager with strong digital marketing expertise to lead the company`s marketing function and strengthen our market presence.
This is a marketing-first role, with a strong focus on digital channels, performance marketing, content strategy, and lead generation. Sales-related activities are secondary and support marketing-driven pipelines, conversion, and overall business development.
The role suits someone who understands consulting and professional services marketing and is comfortable operating in an international, fast-paced environment.
Key Responsibilities
Marketing Strategy & Execution (Primary Focus)
** Develop and execute a digital-first marketing strategy aligned with company growth objectives
** Own and optimize digital marketing channels (social media, content marketing, email campaigns, SEO, performance marketing)
** Plan and manage lead generation and demand creation campaigns
** Oversee content creation for LinkedIn, website, presentations, events, and thought leadership
** Manage marketing analytics and performance tracking, preparing reports and optimizing ROI
** Conduct market and competitor research within consulting and professional services markets
** Lead brand positioning and messaging consistency across all platforms
** Manage PR, visibility, and marketing initiatives, including events and partnerships
Sales Enablement & Lead Support (Secondary Focus)
** Support business development through qualified lead generation and nurturing
** Align marketing campaigns with sales objectives to improve conversion and pipeline quality
** Maintain and optimize CRM and marketing automation tools
** Prepare marketing insights and materials to support client acquisition
Skills & Competencies
** Strong expertise in Digital Marketing (mandatory)
** Proven experience in performance marketing, social media strategy, and content-driven growth
** Strong knowledge of marketing analytics, KPIs, and campaign optimization
** Ability to translate data into clear, actionable marketing decisions
** Excellent communication, presentation, and storytelling skills
** Strong project management and organizational abilities
** Creative, proactive, and adaptable in a fast-paced environment
** Hands-on experience with marketing tools and platforms (Google Analytics, SEO tools, CRM systems)
** Experience in consulting, professional services, or advisory businesses is a strong advantage
** Willingness and ability to travel for events, meetings, and international initiatives
Requirements:
Languages
** Fluent in English
** One additional language is highly preferable
Experience
** Minimum 3+ years of hands-on digital marketing experience
** Background in consulting or professional services is an advantage
Working Conditions
** Working hours: 09:30 - 18:30
** Probation period: 6 months
Please send your resumes on the following mail: career@ibccs.tax.
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