PepsiCo is a global food and beverage leader operating in more than 200 countries with a product portfolio that includes 22 world-famous, billion-dollar brands.
PepsiCo thrives where business connects with culture. We capture the spirit of now, creating unexpected experiences consumers love. You get the best of both worlds: an entrepreneur`s mindset plus reach and resources—your platform to be daring on a global scale. Our diverse family of brands creates a stream of new opportunities to define the future and propel your life`s work. Bring ingenuity. Bring curiosity. Bring drive. You`ll learn twice as much in half the time.
PepsiCo is represented in Caucasus region from 2011 operating in Georgia, Azerbaijan and Armenia with the portfolio of well-known brands: "სოფლის ნობათი", "რჩეული" and "Chudo" in Dairy Category; "Sandora", "Fruktoviy Sad" in Juice Category; "Lays", "Doritos", "Cheetos" in Snack Category; and "Pepsi", "Mirinda", "7Up", "Aquafina", "Lipton" in Carbonated Drinks Category.
We pride ourselves on being a Top Employer in Georgia and Europe for 8 years in a row, certified by the Top Employers Institute.
Join us! - we are looking for motivated professionals to take over the position of Demand Acceleration (DX) Promo Manager with duty station in Tbilisi.
Main Purpose:
Lead Demand acceleration (DX) Promo agenda across BCCA (Belarus, Caucasus, Central Asia), driving promotional effectiveness through a unified promotion strategy, governance framework, and end-to-end planning and execution excellence.
As a newly established strategic capability, this role will build and institutionalize the DX Promo function across the region, creating the missing link between Sales, Revenue Growth Management, Sales Finance, Marketing, Supply Chain, IBP, and DX Planning.
The role will establish the governance, processes, and ways of working required to bring consistency, transparency, and accountability to how promotional investments are planned, executed, and optimized across BCCA. Acting as the owner of the promotional operating model, the DX Promo Manager will define clear ownership and decision rights across functions while integrating promotional plans into AOP, SOP, SOE, and Demand Acceleration processes.
The DX Promo Manager will own the development of channel-specific promotional strategies across OT, TT, AFH, and E-commerce, ensuring promotional investments are aligned with commercial priorities, customer strategies, marketing initiatives, and long-term value creation.
Key Responsibilities:
** Define and lead the promotional strategy across OT (Organized Trade), TT (Traditional Trade), AFH (Away from Home), and E-commerce channels.
** Own promotional budget planning in partnership with Revenue Growth Management and ensure alignment with commercial priorities and AOP commitments.
** Ensure promotional plans are fully aligned with customer strategies, Marketing calendars, innovation launches, and Demand Acceleration priorities.
** Partner closely with DX Planning to embed promotional opportunities and risks into the growth agenda.
** Establish and govern the end-to-end promotional management process across BCCA.
** Define clear ownership, decision rights, and ways of working between DX Promo, RGM, Sales Finance, Sales, Marketing, Supply Chain, IBP, and DX Planning.
** Implement governance standards, planning routines, and performance reviews that improve promotional decision-making, accountability, and business outcomes.
** Own the promotional calendar across customers, channels, and key promotional levers.
** Work in close collaboration with the Business Development team to manage and monitor the timely launch of promotional campaigns in digital systems, ensuring accurate execution across customers and sales channels.
** Lead the monthly promotional re-planning cycle, incorporating business performance, supply constraints, customer requirements, and market dynamics.
** Monitor promotional execution and in-flight performance against agreed plans and standards, identifying risks, compliance gaps, and corrective actions.
** Partner with Sales teams on competitive promotional monitoring and ensure insights are reflected in future plans.
** Lead post-promotion evaluation and embed learnings into future planning cycles.
** Develop Promo Excellence standards, playbooks, and channel-specific guidelines for commercial teams.
** Drive continuous improvement of promotional effectiveness, execution quality, and trade investment ROI.
** Lead and develop the DX Promo team while fostering a culture of accountability, collaboration, and performance excellence.
Candidate profile:
** Higher education in Economics, Business, Finance, Marketing, or a related field.
** Minimum 5 years of FMCG experience across Commercial Planning, Revenue Growth Management, Sales Finance, Trade Marketing, Category Management, Commercial Excellence, or related functions.
** At least 2 years of people management experience.
** Strong understanding of promotional management, trade investment optimization, commercial planning, and business performance drivers.
** Proven track record of building processes and cross-functional ways of working in complex organizations.
** Strong analytical and commercial acumen with the ability to translate insights into business actions and recommendations.
** Excellent stakeholder management and influencing skills, with experience working across senior cross-functional teams.
** Advanced Excel and PowerPoint skills; experience with analytical and reporting tools (e.g., Power BI) is a plus.
** English and Russian proficiency at Upper-Intermediate level or higher.
If you bring loyalty, a strong work ethic, and a drive to continuously develop and progress in your career, we`d be excited to hear from you via following link no later than 20 September, 2026.
Please note that by sending your resume, you give your consent for the processing (collection, recording, systematization, accumulation, storage, updating, modification, retrieval, use, blocking, deletion, destruction) and/or transferring your personal data with or without the use of automation equipment to the organizations (local or international) with which the company interacts on the basis of the relevant agreements.
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