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Ad title:
Trade Marketing Supervisor
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PepsiCo
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Published: 24 August
/ Deadline: 20 September
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PepsiCo is a global food and beverage leader operating in more than 200 countries with a product portfolio that includes 22 world-famous, billion-dollar brands.
PepsiCo thrives where business connects with culture. We capture the spirit of now, creating unexpected experiences consumers love. You get the best of both worlds: an entrepreneur`s mindset plus reach and resources—your platform to be daring on a global scale. Our diverse family of brands creates a stream of new opportunities to define the future and propel your life`s work. Bring ingenuity. Bring curiosity. Bring drive. You`ll learn twice as much in half the time.
PepsiCo is represented in Caucasus region from 2011 operating in Georgia, Azerbaijan and Armenia with the portfolio of well-known brands: "სოფლის ნობათი", "რჩეული" and "Chudo" in Dairy Category; "Sandora", "Fruktoviy Sad" in Juice Category; "Lays", "Doritos", "Cheetos" in Snack Category; and "Pepsi", "Mirinda", "7Up", "Aquafina", "Lipton" in Carbonated Drinks Category.
We pride ourselves on being a Top Employer in Georgia and Europe for 8 years in a row, certified by the Top Employers Institute.
Join us! - we are looking for motivated professionals to take over the position of Trade marketing supervisor (Perfect Store) with duty station in Tbilisi.
Main Purpose:
The Trade marketing (Perfect Store (PS)) Supervisor is responsible for leading the Perfect Store agenda across the BCCA region (Belarus, Caucasus, Central Asia) within the Organized Trade channel. The role will drive segmentation / prioritization and Retailer Value Offers (RVO) development, in partnership with Category Development & Shopper Activation managers integrate Category Strategy and Shopper Value Offer, lead Picture of Success and Execution Tracking. This role will fully own Activation Calendar for the channel to deliver yearly Perfect Store commitments.
Key Responsibilities:
** Lead Perfect Store strategy, including segmentation, store prioritization, and deployment across Organized Trade.
** Identify and prioritize growth opportunities and Most Valuable Stores in partnership with Commercial, Go-to-Market, and Category teams.
** Develop and optimize Retailer Value Offers (RVO) and Shopper Value Offers (SVO), translating them into channel-specific Pictures of Success (PoS).
** Define channel execution standards, KPIs, and sales task priorities aligned with business objectives.
** Monitor Perfect Store performance, compliance, and execution quality through reporting and analytics.
** Drive capability building, tool enhancement, and SFA integration to support Perfect Store execution.
** Analyze category, shopper, distribution, and merchandising trends to generate actionable business insights.
** Coordinate external partners and agencies supporting in-store activation, POSM deployment, and equipment installation.
** Lead cross-functional performance reviews and align priorities with Regional Sales Managers and key stakeholders.
** Develop and execute the Perfect Store Annual Operating Plan (AOP) across all categories.
** Manage activation planning, budget control, execution, and post-activity evaluation to maximize commercial impact.
** Track key KPIs including Perfect Store compliance, equipment penetration, and strategic assortment availability.
** Consolidate Perfect Store reporting, monitor Size of Prize delivery, and provide recommendations to senior commercial leadership.
** Support customer development initiatives, including Joint Business Planning and execution excellence programs.
Candidate profile:
** Higher education in business, economics or related field
** 3+ years of experience in Sales, Trade Marketing, Category Development, Commercial Planning, Route-to-Market, or Demand Accelerator functions.
** Experience working with Perfect Store, Revenue Growth Management, Category Management, GTM, or Execution Excellence frameworks.
** Experience in annual commercial planning, activation management, and execution excellence programs.
** Advanced analytical and problem-solving capabilities.
** Strong data management and reporting skills with ability to derive actionable business insights.
** Strategic thinking and decision-making capability.
** Strong project and stakeholder management skills.
** Ability to influence senior leaders and cross-functional teams without direct authority.
** Excellent written and verbal communication skills.
** Fluency in Georgian, English and Russian languages
** Results-oriented mindset with strong ownership and execution discipline.
** Capability to operate effectively in a multi-country environment and manage competing priorities.
If you bring loyalty, a strong work ethic, and a drive to continuously develop and progress in your career, we`d be excited to hear from you via following link no later than 20 September, 2026.
Please note that by sending your resume, you give your consent for the processing (collection, recording, systematization, accumulation, storage, updating, modification, retrieval, use, blocking, deletion, destruction) and/or transferring your personal data with or without the use of automation equipment to the organizations (local or international) with which the company interacts on the basis of the relevant agreements.
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