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NESCAFÉ Brand Manager
 
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Ad title: NESCAFÉ Brand Manager
Provided By: Nestle
Published: 06 August / Deadline: 20 August
LLC "Nestlé Georgia" one of the leading companies in the food products market, announces an open vacancy for the position of NESCAFÉ Brand Manager.

Location: Tbilisi, Georgia

LLC Nestlé Georgia, one of the leading companies in the food products market, announces an open vacancy for the position of NESCAFÉ Brand Manager.

Nestlé is one of the world`s largest food manufacturing companies. Nestlé`s mission is to enhance quality of life and contribute to a healthier future. With a portfolio of more than 2, 000 brands, Nestlé offers consumers a wide range of food and beverage products that are enjoyed every day around the world. Our portfolio includes globally recognized brands such as NESCAFÉ, Nescafé Dolce Gusto, KitKat, Maggi, Nesquik, NAN, Purina Pro Plan, and Felix. Nestlé`s headquarters is in Vevey, Switzerland, where the company`s history began more than 150 years ago.

Key Responsibilities:

** Development and implementation of short-term and long-term marketing strategies for the coffee category
** Preparation of market research and analysis of results
** Evaluation and analysis of competitors
** Management of the marketing budget within the scope of competence
** Initiation, planning, and implementation of projects to stimulate category sales
** Development, planning, and execution of category advertising activities, including implementation of advertising campaigns and promotional programs
** Planning, management, and implementation of the marketing life cycle of the NESCAFÉ brand portfolio
** Cooperation with advertising agencies and preparation of briefs, development of advertising concepts, scripts, slogans, designs, and other marketing materials
** Selection of communication channels and development of media plans
** Analysis of advertising activities and evaluation of their effectiveness
** Analysis of consumer behavior and development of initiatives to increase customer loyalty
** Preparation of consumer research briefs
** Presentation of materials and written reports to management
** Sales analysis

Required Qualifications:

** University degree in Marketing, Business Administration, or a related field
** At least 3 years of professional experience in Brand Management or Marketing
** Experience working in the FMCG sector
** Strong analytical and project management skills
** Knowledge of MS Office (Excel, PowerPoint, Word) is mandatory
** Fluency in Georgian, Russian, and English

Interested candidates are requested to send their CV no later than August 20, 2026, to the following email address: jobs@nestle.ge. Please indicate the title of the desired vacancy (NESCAFÉ Brand Manager) in the subject line of the email.

By sending your CV, you agree that your personal data will be processed by LLC Nestlé Georgia (including possible transfer to other companies within the Nestlé Group) in accordance with international data protection standards and the current legislation of Georgia. The purpose of personal data processing is to determine the candidate`s compliance with the requirements of current and/or future vacancies for employment decision-making purposes, and the data will be stored for no longer than 3 (three) years.

You are informed that you have the right to obtain information about the data processed about you, request correction, update, addition, blocking, deletion, and/or destruction of the data by contacting the following email address: jobs@nestle.ge.
 
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