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Ad title:
Head of Consumer Electronics Business Unit
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| Provided By:
Elcore
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Published: 02 June
/ Deadline: 02 July
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Elcore is an international distributor of IT equipment, consumer electronics, software, cloud services, and cybersecurity solutions. We have been operating since 2006 and are present in 11 countries across Eastern Europe and Asia.
Head of Consumer Electronics Business Unit
Location: Tbilisi, Georgia
We are developing three consumer electronics business lines in the Georgian market:
** Home appliances — major and small household appliances
** Client devices — laptops, PCs, monitors, peripherals
** Mobile devices — smartphones, tablets, wearables, and accessories
We are looking for a leader to take full ownership of these business lines — from building the vendor portfolio to delivering gross margin targets. The primary focus will be the development of the home appliances category.
Key Responsibilities:
** Build and develop the vendor portfolio: attract new manufacturers and traders, negotiate distribution agreements, expand the SKU matrix, and maintain long-term relationships with existing brands
** Own the P&L of the business unit: revenue, gross margin, inventory turnover, pricing, and credit policy
** Lead the sales team: set targets, monitor performance, develop sales managers, and scale the team when needed
** Develop category strategy: brand positioning, product portfolio, and target sales channels in Georgia (retail chains, specialty retail, marketplaces, corporate clients)
** Develop joint business plans with vendors: marketing activities, MDF, partner training, sell-out programs, in-store promotions
** Personally manage key retail chains and strategic partners in Georgia, especially during new brand launches and key negotiations
** Analyse market trends and competitors and adjust assortment and commercial terms accordingly
** Collaborate closely with procurement, logistics, finance, and marketing teams
What We Are Looking For:
** 5+ years of experience in consumer electronics / home appliances distribution or retail as a product manager, category manager, or business unit head
** Strong knowledge of the Georgian consumer electronics market, with active relationships across local retail chains and sales channels
** Existing relationships with vendors and/or traders in one or more of the relevant categories, with the ability and willingness to bring them to Elcore
** Strong understanding of distribution economics: margin, inventory turnover, credit lines, rebates, MDF, retro-bonuses
** Experience managing a sales team of 3+ people
** Experience negotiating with manufacturers at country manager level or above
** Hands-on experience with CRM, ERP systems, and Excel/BI analytics tools
** Fluent Georgian and Russian; English at B2 or higher (for vendor negotiations)
Nice to Have:
** Deep expertise in home appliances (priority category)
** Experience launching a new brand with a distributor in Georgia from scratch to sustainable revenue
** Experience working with regional offices of global vendors (Bosch/BSH, Haier, Midea, Samsung, LG, etc.)
What We Offer:
** Comfortable and friendly working environment
** Challenging projects and opportunities for professional growth
** Official employment and timely salary payments
** Hybrid or fully remote work format
** Monday-Friday schedule, 09:00-18:00, with a one-hour break
** Comfortable office workspace
** Internal "Digital Thank You" recognition program with travel opportunities
** One additional day off per year
** Corporate events
m.mammadova@elcoregroup.com
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