Absheron Hotel Group (AHG), based in Baku, Azerbaijan, is a leading hospitality company in the region, managing a diverse portfolio of hotels and resorts across Azerbaijan, Turkiye, and Montenegro, with further expansion in the pipeline. The Group operates a mix of internationally branded hotels under global names and homegrown concepts, ranging from contemporary city hotels to upscale resorts. AHG creates unique guest experiences while setting new benchmarks in the hospitality industry.
We are proud to announce the upcoming opening of our first hotel in Tbilisi, scheduled for Summer 2026. The property will feature 152 guest rooms, all day dining Restaurant, Bar, Terrace, Conference facilities and Gym designed to deliver a contemporary hospitality experience in Tbilisi.
As we prepare to launch this exciting new destination, we are building a passionate and forward-thinking team who will help shape the hotel`s identity from the very beginning.
We are currently looking for a Senior Marketing Specialist to lead brand positioning, pre-opening communications, and partnership development, working closely with internal teams to support a successful launch and market entry.
Key responsibilities of the Senior Marketing Specialist include, but are not limited to:
** Develop comprehensive content plans and support all hotel social media channels throughout pre-opening and post-opening stages.
** Prepare engaging captions, storytelling, and visual briefs for designers in alignment with the hotel`s brand identity.
** Coordinate photoshoots and videoshoots, create detailed shot lists, and support production teams to ensure high-quality visual content for opening campaigns.
** Monitor daily social media activity, engage with followers, and respond to comments/messages to build community before and after opening.
** Work closely with F&B, Rooms, Spa, and Operations teams to gather updates, plan promotions, and support all campaign requirements.
** Lead and support collaboration with local and international influencers, including outreach, negotiation, coordination, and performance tracking.
** Build and maintain partnerships with local artists, creatives, cultural institutions, and community groups to strengthen the hotel`s positioning and storytelling.
** Assist in developing and executing opening marketing campaigns, including offline materials, online campaigns, PR activities, digital advertising, and community engagement.
** Ensure branding consistency across all collaterals, marketing materials, internal communications, and pre-opening assets.
** Support hotel events, activations, press visits, influencer stays, and launch programs, ensuring smooth communication and coverage across all channels.
Qualifications:
** 4-5 years of experience in marketing, digital marketing, social media, or content creation, preferably in hospitality, lifestyle, retail, or luxury sectors.
** Bachelor`s degree in Marketing, Communications, Business, or related field.
** Proficient in MS Office; experience with Canva, Meta Business Suite, Ads Manager, Google Analytics/Ads, and CRM/email marketing tools.
** Strong content creation skills, including social media posts, captions, and basic photography/videography.
** Knowledge of branding principles, social media trends, and partnership development.
** Understanding of hotel operations and the guest journey is an advantage.
** Fluent in Georgian and English; additional languages are a plus.
Please send your CV to careers@absheronhotelgroup.com and Please indicate "Senior Marketing Specialist" in the subject line of the email.
The application/CV you submit may contain personal data, including special categories of personal data.
The controller responsible for the processing of your personal data is Absheron Hotel Group.
Please be informed that Absheron Hotel Group processes your personal data for the purpose of assessing your suitability for the vacancy, for establishing a employment relationship, and in accordance with the requirements and processing principles of the Law of Georgia on Personal Data Protection.
By submitting the application/CV the candidate consents to their personal data being processed for the purpose of determining their suitability for other existing and future vacancies. The submitted application will be stored for no longer than 2 years, and in the event the candidate is hired for the relevant position, for the duration of the employment relationship.
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