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Ad title:
Media Buyer
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York Towers
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Published: 05 January
/ Deadline: 05 February
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At York Towers, we are committed to creating distinctive, multicultural, and enriching lifestyles through luxury real estate developments. As part of the York Holding Group, we pride ourselves on our global reach, innovative vision, and dedication to excellence across all business functions, including marketing and digital growth.
We are looking for a results-driven and analytical Media Buyer to join our team. This role is responsible for planning, executing, and optimizing paid advertising campaigns across major digital platforms to generate high-quality leads, maximize conversion rates, and achieve optimal Cost Per Lead (CPL) in direct support of the sales pipeline.
Main Responsibilities:
** Plan, launch, and manage paid advertising campaigns across Meta (Facebook/Instagram), Google (Search & Display), TikTok, and Snapchat.
** Conduct daily monitoring of campaign performance to identify opportunities and resolve issues promptly.
** Optimize campaigns daily by adjusting targeting, placements, bids, and budgets to improve lead quality and reduce CPL.
** Monitor and analyze lead quality and acquisition costs, providing daily performance updates to the marketing team.
** Prepare detailed performance reports, translating data into actionable insights for marketing and sales teams.
** Allocate and adjust advertising budgets based on real-time performance and strategic priorities.
** Conduct market, audience, and competitor research to maintain a competitive advantage.
** Continuously test new ad creatives, copies, audiences, and bidding strategies to improve efficiency and results.
** Prepare comprehensive performance analyses and improvement plans and participate in quarterly strategy reviews.
** Coordinate closely with design and content teams to plan and produce high-performing ad creatives.
** Test multiple ad copies and visuals to identify top-performing assets.
Qualifications & Requirements:
** Bachelor`s degree in Marketing, Business, or a related field.
** Proven experience managing complex paid advertising campaigns across Meta Ads Manager, Google Ads (Search & PMax), TikTok Ads, and Snapchat Ads.
** Strong understanding of audience segmentation, retargeting strategies, bidding models, and lead qualification metrics.
** Advanced proficiency in MS Excel and/or Google Sheets for data analysis and reporting.
** Knowledge of legal licenses and permissions processes for GCC branches is required for coordination purposes.
** Strong organizational skills with exceptional attention to detail.
** Excellent time management and problem-solving abilities.
** Strong interpersonal and communication skills with the ability to collaborate across teams.
Languages:
** English: C1 (Fluent)
Conditions:
** Full time
** On-site
What We Offer:
** A dynamic and performance-driven working environment where your results directly impact business growth.
** Opportunities for professional development and career advancement within an international holding group.
** Competitive compensation package, including comprehensive health benefits.
If you meet the qualifications and are excited to take on this role, please submit your CV in English to vacancy@yorktowers.com, indicating the position title in the subject line.
By submitting your resume (CV), you consent to the processing of your personal data for evaluating your application, assessing your suitability for the job, and managing potential employment procedures. Your data will be stored securely for up to 6 months and accessed only by authorized personnel. You have the right to request access, correction, deletion, or withdrawal of consent at any time, without affecting the lawfulness of prior processing.
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