Bringing G Snail`s journey "from heritage to innovation" to life - ensuring daily marketing and digital operations are executed with precision, creativity, and brand consistency. This role balances hands-on activation with strategic coordination across chefs, influencers, agencies, and internal teams.
Job Opportunity - Marketing & Digital Coordinator
Reports to: CEO
Location: Tbilisi, Georgia
Type: Full-time, Flexible / Hybrid
Key Responsibilities:
** Chef, Influencer & Opinion Leader Management
** Screen, negotiate, and coordinate chef ambassadors, influencers, wellness experts, clinics, and media personalities to create authentic brand stories and ritual activations.
** Build and maintain a structured database segmented by collaboration type (paid, barter, testimonial, content bundles).
** Cross-Team & Agency Coordination
** Act as the daily bridge between the brand, digital marketing consultants, PR team, event agencies, media buyers, printing vendors, and digital partners.
** Ensure flawless alignment with brand concept - from teaser to reveal, grand launches, and post-launch activations.
Showroom, POS & Merchandising:
** Oversee showroom merchandising and readiness: design installations, seasonal visuals, stickers, sampling kits, and stock levels.
** Coordinate merchandise production (ritual kits, aprons, hats, coasters, whisper cards) and partner gift box distribution, gathering feedback and reactions.
** Ensure events, shootings, and ritual activities follow the showroom marketing calendar and are executed smoothly.
Promo Stand & Field Personnel:
** Supervise setup and maintenance of promo stands in malls, gyms, clinics, and events, ensuring they reflect brand guidelines.
** Brief and manage promo staff, bartenders, and gym ambassadors on scripts, rituals, and brand talking points.
Traditional Marketing Channels:
** Manage partnerships with outdoor media suppliers, LED providers, and promo agencies to guarantee timely, consistent placements.
** Assist with scheduling, negotiating, verifying installations, and securing optimal visibility.
Production & Packaging Liaison:
** Maintain close contact with production to monitor packaging timelines, quality, and innovation.
** Ensure compliance, sustainability, and premium design standards are met across all packaging.
Digital Marketing & Content Coordination:
** Oversee social media calendars (Instagram, TikTok, FB, LinkedIn) in partnership with the digital team.
** Monitor trends, community interactions, and analytics to optimize reach and engagement.
** Coordinate blog/news updates, chef features, ritual stories, and educational content.
** Validate that catalogues, sample request flows, and multilingual options remain updated online.
Reporting, KPIs & Market Analysis:
** Track and consolidate campaign performance, influencer ROI, showroom footfall, event impact, and competitor field visits.
** Define and monitor KPIs (footfall, activations, conversion rates, customer satisfaction, influencer engagement).
** Deliver monthly reports to the Commercial Head and Board with insights, budget tracking, and recommended actions.
Budget Management & Compliance:
** Manage marketing and digital budgets, ensuring transparent reporting of expenses versus forecasts.
** Coordinate with Finance on invoicing, pre-payments, and reconciliations.
PR & Crisis Preparedness:
** Support PR team with statements, content, and responses in case of brand or product-related crises.
** Internal Development & Collaboration
** Share best practices, guide new staff/trainees on brand standards and rituals.
** Actively contribute ideas for new product launches, experimental marketing formats, and process improvements.
Structure & Collaboration:
** Direct Reporting: CEO
** Key Collaboration: Digital marketing consultants, PR team, event/promo agencies, merch & operations, production center, chefs, influencers, media partners.
Profile & Skills:
** Ultra-organized, able to track many simultaneous initiatives (from Instagram reels to showroom stock to promo booth activations).
** Strong communicator - confident aligning internal teams, external agencies, and brand talent.
** Excellent communication skills in Georgian, English and Russian (an advantage).
** Aesthetic and detail-driven: ensures brand consistency across digital, print, video, and physical activations.
** Analytical and pro-active: comfortable with numbers, insights, and making recommendations.
** Minimum 3 years of marketing experience, including:
** Digital marketing basics (social media, content, analytics).
** Planning, executing, and reporting marketing activities.
** Agency or cross-team coordination experience preferred.
If your profile meets the qualification requirements for the above position, please send your resume to: kalanit@guava.co.il by November 21, indicating the title of the vacant position in the subject line of the email.
Please note that by sending your resume, you consent to the processing of your personal data by the Company (collection, recording, systematization, accumulation, storage, updating, modification, retrieval, use, blocking, deletion, destruction) and/or their transfer, with or without the use of automated means, to local or international organizations with which the Company interacts on the basis of relevant agreements.
|
All Jobs
All Ads by this Client
Printer Friendly
Share on facebook