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Ad title:
CRM Manager
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Online Casino
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Published: 14 August
/ Deadline: 14 September
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We are an online casino startup delivering a dynamic gaming experience with a wide selection of casino games and sports betting options. We are seeking a talented and results-driven CRM Manager to join our team. This is a great opportunity for a creative and data-driven professional with a deep understanding of player engagement, retention strategies, and CRM best practices in the iGaming industry.
Key Responsibilities:
Player Engagement & Retention:
** Design and execute multi-channel CRM campaigns (email, SMS, push notifications, in-game messaging) to engage players and drive retention.
** Develop personalized player journeys using segmentation, behavioral triggers, and lifecycle stages.
** Optimize promotions, bonuses, and loyalty programs to maximize player lifetime value (LTV).
Campaign Planning & Execution:
** Plan and manage the CRM calendar in line with product launches, seasonal events, and marketing objectives.
** Ensure all CRM campaigns are delivered on time, with accurate targeting and clear calls to action.
** Work closely with design, content, and product teams to ensure brand consistency and creativity in communications.
Data Analysis & Optimization:
** Analyze player behavior, campaign performance, and retention metrics to continuously improve CRM strategies.
** Conduct A/B tests on messaging, offers, and campaign flows to identify the most effective approaches.
** Provide regular reports and actionable insights to management.
Compliance & Responsible Gaming:
** Ensure all CRM activities comply with relevant regulations, including responsible gambling guidelines, GDPR, and local market requirements.
** Collaborate with compliance teams to align promotions and communication with licensing conditions.
Collaboration & Cross-Functional Work:
** Partner with acquisition, VIP, and product teams to deliver a seamless player experience across all touchpoints.
** Liaise with customer support to gather feedback and address player needs.
Required Skills & Qualifications:
** Proven experience as a CRM Manager or similar role, preferably in iGaming or online entertainment.
** Strong knowledge of CRM platforms, customer segmentation, and campaign automation tools.
** Excellent analytical skills with the ability to interpret data and translate insights into action.
** Creative mindset with strong copywriting and communication skills.
** Understanding of online casino and sports betting products, promotions, and bonus structures.
** Familiarity with regulatory and responsible gaming requirements.
What We Offer:
** A creative and dynamic work environment where your ideas make an impact.
** Competitive salary and a comprehensive benefits package.
** Opportunities for growth and professional development.
** Fitpass & sports activities.
** A modern office in the heart of the city.
If you`re a data-driven, creative professional ready to shape an engaging player experience, we`d love to meet you!
Apply by sending your CV to: shoniusa@gmail.com
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