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Ad title:
Mass Market Channel Head Caucasus
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Company
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Published: 23 May
/ Deadline: 30 June
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We are one of the world leading healthcare company, focusing research, develop and manufacture innovative consumer healthcare products.
Mass Market Channel Manager is responsible for general Mass Market business oversight in 3 Caucasus countries (Georgia, Armenia and Azerbaijan) managing local teams and distributor relationships. This position is in charge of the implementation of global/regional
strategies across MM channel Ultimate success measure - growing market share of key brands, achieving overall customer satisfaction.
Key accountabilities:
Drive and manage the MM (Mass Market) business:
** Sound execution the channel and Key Accounts strategy driving Oral Healthcare brands market share growth
** Driving excellence of in-store execution to ensure best visibility, product availability and consumption growth of brands. Ensuring that right KPIs are set, tracked and evaluated;
** Provide inspiration to the local community in terms of creation & successful management of MM channel thanks to sound development of best-in class team;
** Creation of clear competitive advantage long term for Company brands;
** Monitor market dynamics, customer and shopper insights to anticipate changes and ensure timely reaction on them;
** Delivery of high-quality input to demand forecast positively influencing Forecast Accuracy and OTIF;
** Significant contribution to net revenue management process by providing valuable input /proposal to brand pricing, price pack architecture, promotional strategy based on customer insight, implementing rigorous G2N management.
** Building relationships with key customers, particularly at senior levels and utilizing these relationships to ensure proper implementation in the categories;
** Building know-how and ROI mindset within his / her team so we constantly improve ROI;
** Development of channel team quality and competencies as a team and as individuals, especially on in-store performance and financial acumen.
** This position will require regular business trips to dedicated markets
The successful candidate:
** University degree in Economics or Business administration or Marketing.
** At least 5 years of proven experience in sales in FMCG industry, significant experience in key accounts management, developing key accounts strategies and activation plans,
** Previous trade/shopper marketing experience is much appreciated
** Strong knowledge and understanding of Mass Market Channel.
** Ability to lead and develop a team to achieve business objectives
** Experience in driving cross functional alignment namely with Category and Shopper Marketing team and Consumer Marketing team
** Proven ability to translate area strategies to local needs
** Understanding channel dynamics and evolution
** Expertise managing and motivating field teams
** Full proficiency in English, Russian and any of Caucasus countries local languages.
If you are interested in the vacancy, please send us your resume till June 30 2025 by email to the following address: hr@psp.ge.
Be sure to indicate the title of the vacancy in the subject line (otherwise your application will not be considered).
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