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Ad title:
Cluster F&B Sales and Marketing Manager
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Tbilisi Philharmonic Hotel, Tbilisi Saburtalo Hotel by Mercure
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Published: 22 May
/ Deadline: 05 June
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Tbilisi Philharmonic & Tbilisi Saburtalo Hotels by Mercure & ibis Styles Tbilisi Center is pleased to announce an opening for the position of a Cluster F&B Sales and Marketing Manager.
All 3 hotels are managed by Accor, one of the world`s leading hotel operator. We focus on developing and offering advancement opportunities to our employees. Join us and be part of a team that provides memorable Hospitality experience!
Responsibilities:
** Drive the development and execution of integrated sales and marketing strategies for all F&B outlets across a cluster of three hotels (restaurants, bars, lounges, terraces, in-room dining, and banqueting).
** Proactively conceptualize and launch innovative campaigns, thematic promotions, and guest-centric events to enhance outlet visibility, increase footfall, and maximize revenue.
** Collaborate with Executive Chefs and F&B leadership to shape menu positioning, product storytelling, pricing strategy, and seasonal offerings, ensuring market alignment and brand consistency.
** Oversee all marketing channels—digital, social, print, on-property, and PR—with tailored messaging for each outlet and audience segment.
** Lead the creation of both online and offline marketing assets, including branded content, promotional materials, event collateral, and venue signage.
** Identify and secure strategic partnerships with lifestyle brands, media outlets, influencers, and local institutions to amplify reach and brand equity.
** Monitor market trends, competitor activity, and guest feedback to refine offerings and develop new concepts.
** Coordinate with hotel operations and revenue teams to ensure marketing initiatives are aligned with business objectives and operational capabilities.
** Manage the marketing budget and agency relationships, ensuring cost-effective deployment of resources and clear ROI tracking.
** Consolidate reporting on campaign performance, outlet-level sales uplift, guest engagement, and brand KPIs across the cluster.
Experience:
** Minimum 5 years of experience in F&B marketing and sales, with at least 2 years in a multi-outlet or multi-property (cluster) environment.
** Strong background in concept development, lifestyle marketing, and experiential campaign delivery within the hospitality or upscale F&B sector.
** Demonstrated ability to lead promotions that drive both top-line revenue and brand engagement.
** Experience in managing digital platforms, offline media, content creation, and performance analysis.
** Solid track record of cross-functional collaboration with culinary, operations, and revenue teams.
** Previous experience with menu marketing and event-driven sales campaigns is essential.
Qualifications:
** Bachelor`s degree in Marketing, Hospitality Management, Communications, or Business; Master`s degree is an advantage.
** Exceptional creativity, initiative, and commercial acumen.
** Strong knowledge of digital marketing platforms (Google Ads, Meta Business Suite, Mailchimp, etc.) and basic graphic/content tools.
** Excellent verbal and written communication skills in English; additional language skills are a plus.
** Proficient in marketing analytics, budgeting, and CRM/reporting tools.
** Familiarity with hospitality tech stack (POS, booking engines, loyalty systems) is preferred.
WHAT IS IN IT FOR YOU:
Unique opportunity to develop your career:
** Package of benefits and perks of working for Accor, including discounts for hotels worldwide, and
** Medical insurance
** Corporate Social Responsibility activities
HOW TO APPLY
To become part of our team, please, send CV to e-mail address: HC1N1-HR@accor.com.
In the subject line, please, indicate the position you are applying for.
Deadline for Applications: 05/06/2025
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