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Ad title:
CRM Manager
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Prime Sales Holding
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Published: 14 March
/ Deadline: 14 April
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PrimeSales delivers a dynamic gaming experience, offering a wide selection of casino games and sports betting options. With enticing promotions and fast payouts, PrimeSales ensures a seamless and rewarding experience for players seeking variety and excitement.
We are looking for an experienced CRM Manager to lead and optimize our customer relationship management strategy. The ideal candidate will have a strong understanding of CRM systems, customer segmentation, loyalty programs, and lifecycle management, with a focus on customer retention and revenue growth within the online gaming industry.
Key Responsibilities:
** CRM Strategy Development: Develop and implement CRM strategies to enhance customer engagement, retention, and lifetime value, tailored to the online casino environment.
** Campaign Management: Design and execute targeted, data-driven campaigns to engage and retain players. This includes email marketing, push notifications, in-app messaging, and personalized offers.
** Customer Segmentation: Analyze player behavior and segment the customer base to ensure targeted communications, personalized offers, and relevant promotions.
** Customer Retention & Loyalty: Drive retention and loyalty programs, such as VIP management, rewards, and bonuses, to ensure players are satisfied and returning.
** Cross-functional Collaboration: Work closely with marketing, product, and customer support teams to align CRM campaigns with broader business goals and ensure seamless customer experiences.
** Data Analysis & Reporting: Monitor key CRM performance metrics (e.g., churn rates, conversion rates, player activity) and generate regular reports. Use insights to adjust strategies and improve campaign effectiveness.
** A/B Testing: Conduct A/B testing for CRM campaigns and initiatives to optimize performance and user engagement.
** Compliance & Responsible Gaming: Ensure all CRM activities align with regulatory standards and responsible gaming practices, particularly in terms of responsible marketing and player protection.
Required Skills & Qualifications:
** Experience: Minimum 3-5 years of CRM management experience, preferably within the online gaming, casino, or iGaming industry.
** CRM Software Expertise: Strong working knowledge of CRM platforms (e.g., Salesforce, HubSpot, or iGaming-specific CRM tools like Fast Track, Bluebird, etc.).
** Analytical Mindset: Strong analytical skills with the ability to analyze data, draw insights, and adjust campaigns for better performance.
** Communication Skills: Excellent written and verbal communication skills. Ability to craft personalized, engaging messaging that resonates with different player segments.
** Project Management: Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
** Player-Centric: A deep understanding of the needs and behavior of online casino players, with a focus on creating compelling experiences and driving long-term loyalty.
Preferred Qualifications:
** Knowledge of online gaming regulations and compliance standards.
** Strong proficiency in Excel is essential.
** Experience with either FastTrack or SQL to support data-driven decision-making and system integrations.
** Experience in a leadership or team management role.
** Proficiency in using data analysis tools like Google Analytics, Tableau, or similar platforms.
** Familiarity with gamification techniques and player engagement strategies in an online casino setting.
What We Offer:
** A creative and dynamic work environment where you can contribute your fresh ideas.
** Opportunities for growth and skill development.
** Competitive salary and a comprehensive benefits package.
** Fitpass & Sports activities.
** The chance to be part of an innovative and growing brand in the gaming industry.
** A modern office in the heart of the city.
PrimeSales is an equal opportunity employer. We welcome applicants of all backgrounds and identities, without regard to race, color, religion, sex, sexual orientation, age, gender identity, gender expression, national origin, disability, or any other legally protected characteristics.
If you`re a creative individual looking to bring fresh ideas to an innovative company, we`d love to meet you!
Please send your CV to: hr@zolobet.com.
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