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Ad title:
Head of Marketing Department.
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Marco Polo Group Hospitality
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Published: 07 September
/ Deadline: 07 October
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Marco Polo Group Hospitality is a holding owning and managing following Hotels and F&B properties:
** Marco Polo Hotel Gudauri
** Alpina Hotel Gudauri
** Khada Hostel Gudauri
** Khada Hütte Gudauri
** Boutique Hotel Puris Moedani Tbilisi
Marco Polo Group Hospitality is looking for the Head of Marketing Department..
Reports to: CEO, Company Owners
Location: Based Tbilisi with periodic visits to Gudauri and other locations as required
Working Schedule: Full time (5 working days a week) 10:00 - 19:00
Key Responsibilities:
** Develop and implement comprehensive long-term marketing & communications strategies
** Brand Management evaluation, developing the mission and plan timeline accordingly, developing and managing the brand guidelines. Oversee the development and execution of the company`s brand strategy
** Set and manage/monitor annual marketing & communications budgets, ensuring all campaigns and initiatives are cost-effective and deliver ROI
** Identifying new segments and potential customers, developing promotions and managing advertising campaigns accordingly; Monitoring Comp Set`s activity and competitive research
** Ensuring the efficient distribution of the company`s marketing resources
** Train, and lead a team of in-house and/or outsourced marketing professionals including, but not limited to: Digital Marketing Specialists, Content Creators, Copywriters and Advertisers
** Effectively implement necessary procedures for creating marketing content, copywriting and graphic design for the company, processing reports received from appropriate internal/external employees/companies
** Oversee the development of content calendars, ensuring timely and consistent publication across all channels
** Develop and oversee digital marketing strategies including SEO, SEM, email marketing, social media, and online advertising, ensuring effective social media & website management
** Frequent visits to company-owned and managed properties, as well as competing and relevant facilities, as needed
** Analyze and stay up-to-date with the latest marketing trends and technologies, as well as the competitor activities to identify opportunities and threats in terms of marketing strategies
** Establish and maintain strategic partnerships with companies, agencies, influencers, and other relevant industry players to enhance the company`s reach
** Plan and execute promotional events, trade shows, and other marketing activities to enhance brand visibility and customer engagement
Qualifications:
** Bachelor`s degree in Marketing and Corporate Communications field (Master`s degree preferred)
** Excellent copywriting, communication, presentation and interpersonal skills (both Georgian and English)
** Proficiency in marketing software and tools, including CRM systems, analytics platforms, and content management systems
** Strong understanding of digital marketing, content creation, brand management, and corporate communications
** Demonstrated ability to build and lead a high-performing marketing team
** Proven experience (2+ years) in marketing roles with a significant leadership component, preferably in the hospitality industry
Please send your resume to hr@marcopolo.ge and indicate the position in the subject line
By applying, you confirm that you agree that Marco Polo Group Hospitality complies with international data protection standards and the applicable legislation of Georgia. To collect, process and store the submitted information (resume) in order to conduct the necessary procedures for your employment. Personal data will be used only for the stated purpose and will not be transferred to a third party without your consent.
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