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Ad title:
Digital Marketing Manager
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Hotel Paragraph Tbilisi
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Published: 10 March
/ Deadline: 10 April
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Paragraph Tbilisi Hotel, Luxury Collection (Marriott International) is pleased to announce an opening for the position of The Digital Marketing Manager.
Location: Tbilisi, Georgia
Job type: Full-time
Position: Digital Marketing Manager
The Digital Marketing Manager is responsible for leading and executing the company`s digital marketing strategy across all online channels. This role oversees digital marketing initiatives, manages performance-driven campaigns, and ensures alignment between digital activities and overall business objectives.
The Digital Marketing Manager will lead the team, collaborate closely with internal and external stakeholders, and drive data-informed decisions to maximize brand visibility, customer engagement, and revenue generation through digital platforms.
Key Responsibilities:
** Develop and implement a comprehensive digital marketing strategy aligned with the company`s brand positioning and commercial objectives.
** Lead and manage all digital marketing channels, ensuring consistent brand messaging and optimal performance across platforms.
** Manage and mentor the team, ensuring effective planning, execution, and delivery of digital initiatives.
** Plan, launch, and manage integrated digital marketing campaigns across paid and owned channels including social media, Website, OTA channels, and etc.
** Identify and select the most effective digital channels and platforms to reach target audiences and achieve campaign objectives.
** Define advertising structures, targeting strategies, and campaign budgets to maximize performance and ROI.
** Collaborate with creative, content, and brand teams to ensure digital assets are aligned with brand guidelines and campaign goals.
** Work closely with Sales, Reservations, Revenue Management, and other departments to align digital marketing activities with broader business strategies.
** Maintain active engagement with both internal and external stakeholders, including agencies, partners, and service providers, ensuring seamless coordination and successful execution of digital marketing initiatives.
** Ensure digital initiatives support commercial goals such as bookings, lead generation, and brand awareness.
** Monitor, analyze, and optimize the performance of all digital campaigns using data-driven insights.
** Define key performance indicators (KPIs) and track metrics such as traffic, engagement, conversion rates, cost-per-acquisition, and return on ad spend.
** Prepare regular performance reports and present actionable insights and recommendations to senior management.
** Oversee website performance and digital user experience, ensuring optimal functionality, usability, and conversion performance.
** Continuously identify opportunities for digital innovation and improvements in customer journey and engagement.
** Monitor digital marketing trends, emerging technologies, and competitor activities to identify opportunities for growth and innovation.
Qualifications & Experience:
** Bachelor`s degree in Marketing, Business, Communications, or a related field.
** Minimum 3 years of experience in digital marketing, with demonstrated success in managing performance-driven campaigns.
** Proven experience in paid media management across platforms such as Meta Ads, Google Ads, YouTube, and etc.
** Advanced proficiency in digital analytics and performance reporting tools, with the ability to interpret data and translate insights into actionable marketing strategies.
** Experience managing multi-channel digital campaigns and optimizing marketing performance.
** Demonstrated leadership and team management skills.
** Excellent communication and stakeholder management skills.
Fluency in English.
The interested applicants should send their CV to HRtbilisi@paragraphhotels.com
Please indicate the Position you apply for in the "subject" line.
Only short-listed candidates will be contacted
In order to determine the suitability of the candidate for the vacancy, Paragraph Tbilisi City LLC carries out candidate`s personal data processing in compliance with the requirements established by the Law of Georgia in regards with Personal Data Protection.
By sending an application (resume) for the mentioned vacancy, you confirm that you agree to the processing of personal data provided by you (including special category data) by Paragraph Tbilisi City LLC for the purpose of making Contracts with you, including for making decisions about the establishment of labor relations both within the current vacancy and in relation to future vacancies.
We would like to inform you that information about the candidate is stored in Paragraph Tbilisi City LLC for a period of no more than 1 year.
In the event if you do not want the company to carry out further data processing, or you want to change or delete the provided data, and you also want to exercise other rights granted by the law of Georgia on personal data protection, please contact us repeatedly at the following address of the company; 2 Gudiashvili street, Tbilisi, Georgia or send us the mail to the following mail address: HRtbilisi@paragraphhotels.com.
Note: Marriott International is an equal opportunity employer. We are committed to hiring a diverse workforce and a sustainable, inclusive culture that puts employees first.
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